19 Apr 2014
Select Flavor was a creative collaboration between Budweiser Select and Flavorpill that provided a platform for a handful of artists to interpret the Select brand within their own artwork.
GWAV hand-picked all of the artists who participated in the Select Flavor project, and worked closely with each individual artist, managing the creative process to achieve the desired results. Deliverables for each artwork iteration included email newsletter and rich-media site ads with Bud Select integration (to run on Flavorpill and other sites), six covers (one for each of the Flavorpill city publications), and downloadable wallpaper.
GWAV also designed and oversaw production of the Select Flavor website, integrating its layout with that of the umbrella Flavorpill brand, and customizing it to be easily expanded as new artists were added into the mix.
View our Select Flavor 2007 work
What's a ground wave, anyway?
A ground wave is one of the most resilient and reliable forms of communication. A low-frequency wave running along the contour of the earth, a ground wave's path is informed by the topography of the environment over which it travels while maintaining the integrity of the information it carries. At Groundwave Design Corp, we believe the design process must take a similar route.
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