Design Update
24 Apr 2014
Workin
Design Update
For a number of years, GWAV curated the weekly "covers" that would appear atop Flavorpill's city publications, highlighting the artwork of emerging designers. (It was this process, in fact, that sparked the idea for the Select Flavor project.) The newsletters developed a following amongst designers, and Flavorpill wanted to develop a mailer that focused solely on the "designs," or covers.

We created an email that would highlight the various covers, as well as encompass a regular design-related feature story. Since showcasing the artwork was the end goal, we developed a simple design that foregrounded the artists' work while adding some attention-grabbing flourishes via brightly-colored elements.
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Email Newsletters
Art Direction + Curation
Wavelength
What's a ground wave, anyway?
A ground wave is one of the most resilient and reliable forms of communication. A low-frequency wave running along the contour of the earth, a ground wave's path is informed by the topography of the environment over which it travels while maintaining the integrity of the information it carries. At Groundwave Design Corp, we believe the design process must take a similar route.
3, 2, 1... Contact!
If you've got a nagging design need, we'd love to chat. It's not so web 3.0, but we dig actually meeting people - in the flesh.

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